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Users will soon have a new feature that enables them to reduce the amount of AI-made media appearing in their streams. This step comes as the service revealed that it presently contains in excess of 1 bn AI-generated clips.

Pilot Phase and Launch

The new functionality is undergoing trials over the coming weeks before a widespread launch. This development coincides with a surge in AI content, spurred by new content generation software.

The Broader AI Trend

Studies have shown that almost a tenth of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A considerable share of this material is considered “AI slop”, a term for inferior, mass-produced content that is frequently nonsensical or surreal.

Based on user feedback that numerous viewers enjoy content produced via AI tools, from computer-generated images to informative clips, and we aim to give people the ability to adjust the amount of that, according to their own preferences,” stated a spokesperson.

Volume and Proportions

The platform disclosed that there are presently 1.3bn videos on its app labeled as artificially created. Overall, over 100 million pieces of content are added to the app each day, making clips made by AI a minor part of its complete catalog.

How to Adjust Settings

Members will be able to limit or boost the level of AI-generated videos they see by accessing the topic control option in the app and selecting “AI-generated content”. Other topics that currently be modified under the tool encompass news, fashion, beauty, and movement.

Platform Guidelines

Its policies require creators to identify “realistic” AI-generated content, and it prohibits malicious fake videos of celebrities or critical incidents. Any believable AI video that is unmarked can be taken down under its terms of service.

Additionally, the platform will from now on apply an artificially created tag to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is intended to help prevent users from attempting to evade the labeling process.

AI Literacy Programs

The platform is also launching a $2m educational fund for professionals and institutions to create learning resources about responsible artificial intelligence. This program will support non-profit groups specializing in educating coding and technology.

Moderation Strategy

The video-sharing app has defended its content review process, during controversy over plans to make redundant hundreds of review team members in the United Kingdom. The company is set to reduce 439 jobs in its user protection division in London, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.

A senior executive explained that human moderation would still have a role, but automated tools can protect employees by filtering out the most distressing content before it is viewed by humans. The platform reported a 76% decrease in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its automated systems.

We believe it is crucial to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”